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February 17, 2017

Passion & Elegance: Cartier’s History Of Love

by Author

An item beloved by the fashion forward, a celebrity favourite, and a classic piece of fashion with instant recognition - the LOVE collection by Cartier is a classic. Filled with rich history and a compelling tribute to passionate romance and eternal love, the LOVE collection is a timeless accessory that has long carried connotations of substantial opulence.

Cartier has long been a globally recognized most brand that encompasses the characteristics of a luxurious lifestyle. Identical to the white-glove approach used by Hammond, Cartier has committed itself to a mantra of unparalleled excellence, that extends far beyond just the products they sell.

The LOVE line is a universal symbol of love and commitment. The LOVE bracelet, created in 1970s New York, has sealed the passionate romances of a host of iconic couples. The LOVE bracelet is a flat bangle studded with screws that locks to the wrist. Opened and fastened with a screwdriver, the piece serves to sanctify inseparable love. This undeniably elegant unisex piece forms the basis of this signature jewelry collection. Previously, Cartier even had a policy at one point that nobody could buy a single bracelet, but had to buy it as a couple, in order to truly romanticize the symbolic representation of love and commitment.

Early versions of the Love Bracelet featured gold plating while more recent designs are created from solid gold. Prices for the bracelets differ depending on the item's materials and some can exceed $35,000. As of 2015 the Love Bracelet is still in production and Cartier has expanded the line to include products based on the original bracelet's design, including cufflinks, rings, earrings, necklaces, and watches. In 2006 the line was considered to be the "most successful collection in Cartier's history.

Unlike traditional bracelets, which are either wide enough to slip them over the hand onto the wrist or can readily be opened in order to put them on, the Love bracelet is designed to be opened only by using a special screwdriver that is supplied with every bracelet.[9] The screwdriver is also available in the form of a necklace, allowing the bracelet to be "locked" onto one person, while the "key" is kept around the neck of another, as a symbol for their commitment to their relationship 

Bracelet, ring or necklace: how far would you go for love?